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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ456979
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0047-2379
Women as Home Caregivers: Gender Portrayal in OTC Drug Commercials.
Craig, R. Stephen
Journal of Drug Education, v22 n4 p303-12 1992
Investigated sample of prime time network television advertisements to determine how gender portrayals differ in drug and nondrug commercials. Found that women were significantly more likely than men to appear as characters in drug advertisements than in advertisements for other products and that they were frequently portrayed in these commercials as experts on home medical care. (Author/NB)
Descriptors: Advertising, Drug Use, Family Caregivers, Mass Media Effects, Sex Differences, Television Commercials
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Nonprescription Drugs