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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ078939
Record Type: CIJE
Publication Date: 1973
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Effect of Communicator Background on Credibility
Panzica, Norman
Journal of Drug Education, 3, 1, 95-100, Spr 73
To help assess the effect of a communicator's perceived background on his credibility, students were asked to rate a speaker on drug abuse. Half the students were led to believe that the speaker had himself used psychotropic drugs regularly. The others were told he had used no such drugs. Differences in mean ratings did not show statistical significance. (Author)
Descriptors: Adults, Assembly Programs, Background, Change Agents, Drug Abuse, Drug Education, Individual Characteristics, Speeches, Student Reaction
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A