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Peer reviewed Peer reviewed
ERIC Number: EJ253491
Record Type: CIJE
Publication Date: 1981
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Opinions of Seventh to Twelfth Graders regarding the Effectiveness of Pro- and Anti-Smoking Messages.
Monismith, Samuel W.; And Others
Journal of Drug Education, v11 n3 p213-25 1981
Surveyed the opinions of (N=3,100) 7th- to 12th-grade students regarding the perceived effectiveness of both pro-smoking and anti-smoking messages. Results indicated that most teenagers were exposed to anti-smoking information and materials in schools. Statistically significant differences existed between smokers and nonsmokers in their receptivity to anti-smoking messages. (Author)
Descriptors: Adolescents, Advertising, Comparative Analysis, Drug Education, Individual Characteristics, Program Effectiveness, Secondary Education, Smoking, Student Attitudes, Television Commercials
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A