Descriptor
| Creativity | 2 |
| Achievement Need | 1 |
| Advertising | 1 |
| Business | 1 |
| Community Relations | 1 |
| Entrepreneurship | 1 |
| Fear | 1 |
| Locus of Control | 1 |
| Mass Media | 1 |
| Motivation | 1 |
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Source
| Journal of Creative Behavior | 2 |
Author
| Lipper, Arthur, III | 1 |
| Ochman, B. L. | 1 |
Publication Type
| Journal Articles | 2 |
| Speeches/Meeting Papers | 2 |
| Guides - Non-Classroom | 1 |
| Reports - Descriptive | 1 |
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Showing all 2 results
Peer reviewedOchman, B. L. – Journal of Creative Behavior, 1989
Differences between advertising and public relations are described, and basic elements of public relations are outlined: community relations, special events, and publicity. Examples of successful community relations and special events conducted by corporations are noted. Techniques for acquiring publicity are described using the acronym NEWS (new,…
Descriptors: Advertising, Business, Community Relations, Creativity
Peer reviewedLipper, Arthur, III – Journal of Creative Behavior, 1989
The paper analyzes fear and hate as motivating forces in entrepreneurship. Fear can drive entrepreneurs, as they attempt to control their fear of poverty, loneliness, and being controlled by others. Hate, such as hatred of sloth and waste or hatred of being told something cannot be done, can also motivate entrepreneurs. (JDD)
Descriptors: Achievement Need, Creativity, Entrepreneurship, Fear
