Early alert systems offer institutions systematic approaches to identifying and intervening with students exhibiting at-risk behaviors. Many of these systems rely on a common format for student referral to central receiving point. Systems at larger institutions often use web-based technology to allow for a scalable (available campus wide) approach to at-risk intervention. This article describes the development and implementation of a web-based, fully integrated early alert referral system at a large, public university in the Southwest. After a brief review of the academic early alert concept, the article describes the development of the system from a conceptual perspective, including how administrative, faculty, and student service input guided development. The next section details the technical aspects of system design, presented from the end-user perspective, emphasizing the integration of the system into the campus student information system. The following section includes a thorough description of the first term's experience implementing the system, including aggregated descriptive data for those using the system, the students referred, and the follow-up to the referrals. Initial analysis indicates a modest positive relationship between personal follow-up to referral and student success. The article concludes with recommendations for research and practice. (Contains 4 tables.)