It will come as no surprise to most admission professionals that enrollment pressures related to the economic downturn of the last five years have placed American postsecondary education in the middle of a spinning plate, slipping and sliding as it tries to accommodate more students with fewer financial resources from federal and state governments, as well as the challenge of dwindling investment (endowment) income.This article discusses the need for diversity and commitment from U.S. universities to increase enthusiasm for foreign student recruitment. It notes that cooperative societies have been formed by universities to attain efficiency and cost control. The partnership between schools and private sector recruiting firms have risen.