A focus group of undergraduates at a university in the western US were asked how they were coping with the digital revolution, the tidal wave of new apps, devices, and communication choices. One student seemingly glibly dismissed the questions, saying, "It's only technology if it happens after you are born." In this regard, traditional undergraduates (18--25 years of age who largely attend college full time) and nontraditional students (older and more likely to be working full-time while attending college parttime) pose dramatically different challenges for colleges and universities. To benchmark the digital habits of today's traditional and non-traditional students, the author's conducted a study of undergraduates between the 2006 and 2012 academic years, including a survey of a nationally representative sample of 5,000 undergraduates, two national surveys of chief student affairs officers and focus group interviews on 33 campuses with diverse student groups, as well as meetings with student affairs staff and student leaders (modeled on similar studies from the late 1970s and early 1990s).(Contains 1 table.)