Massive Open Online Courses (MOOCs) are courses offered for free for any students with an internet connection. Many institutions now offer free MOOCs, including prestigious state universities and private schools. MOOCs are differentiated from ordinary online classes in several ways. Some MOOCs may have as many 50,000 students enrolled in a course at the same time. Most courses are tuition-free. Most MOOCs do not count for college credit, except in California. Successful MOOC students do receive a certificate of completion from the hosting institution. This article presents tips on how enrollment professionals in the U.S. can encourage students and parents to enroll in massive open online courses. It describes how MOOC's are being used today, such as in interactive textbooks for flipped classrooms and in corporate training. Several tips are presented to show how students, parents, faculty, and enrollment and admission professionals can benefit from using MOOC's. For the enrollment professional, enrolling in a MOOC is an opportunity not only to learn something new, but also to gain an intimate understanding of how MOOCs work. Thus, the author describes her impressions of three courses she took as a "lurker" at the University of Michigan, hosted at Coursera.org, in order to see the techniques, content, technology and pedagogy being used. The author concludes that she found the MOOC to be very positive and suggests that institutions can use this exciting new technology to assist students in their search for the college or university of their dreams.