In his 1988 article, Nathaniel Jackson inspired NACAC with four objectives to meet the challenge of leading the charge in minority students access. In this article, the author discusses three more that he believes will challenge colleges in the decades ahead: (1) Focus on the Public Good; (2) Honor Transparency; and (3) Measure Collective Success.…

Thirty years after the creation of federal student financial aid programs through the Higher Education Act of 1965, the link between moral character and student financial aid programs is once again influencing the public policy debate. A careful look at the debate, though, shows that the nature of concerns has shifted. In the past, the question…

America's moral compass guiding student aid policy is being co-opted by short-sighted, budget-cutting and deficit-reduction policies. This moral compass was threatened, but had "not altogether disappeared" by 1996, according to an article written that year by Thomas A. Flint, then-vice president for financial services at Robert Morris College…

When addressing the best ways to utilize high school visits, education professionals must remember that while student academic preparation, family support and financial aid improve student access to postsecondary education, the adult tutelage provided to students, regarding the requirements for postsecondary success and the process of securing…

The fiscal climate for institutions of higher education has changed dramatically in recent decades. Public and private colleges and universities have felt the squeeze of the economic downturn while many public institutions have experienced regular and significant declines in state appropriations. At the same time, families are being asked to pay…

The study examined the factors that affected minority students' choice to enroll at private four-year faith-based institutions in the Council of Christian Colleges and Universities (CCCU) in the United States. The study utilized the data from the College Board's Admitted Student Questionnaire PLUS (ASQ PLUS) survey. The final sample included 283…

The entrepreneurial admission sector is comprised of commercial enterprises aimed at helping students increase their odds of admission, as well as providing general college information to the masses. As for-profit entities, a goal of companies in this sector is to maximize revenue and profit. Existing research identifies four main activities as…

The premise of this work is simple: the history of college admission since World War II is a consumer history. The way in which this history unfolds is far more complex. College admission is a contested good. It is simultaneously a consumable good (students purchase a college education for personal and familial reasons) and a social good (various…

Enrollment managers will be watching to see how recruitment strategies change when higher education's sleeping giant--net price calculators (NPCs)--wakes in the fall of 2011. Some predict yield projections may be more difficult and reputations will be challenged as prospective students, their families, high school counselors, and independent…

President Barack Obama has called education "the economic issue of our time", explaining that the rise in unemployment among those without a college education is growing and eight of 10 new jobs created in the US are more likely to hire people with higher education degrees. Indeed, change is what the educational system needs to increase…

As the economic recession continues to threaten state funding, federal support and financial aid allocations, colleges and universities increasingly rely on student enrollment and tuition as a revenue source. This article, examines how universities respond to this challenge, particularly in the areas of student recruitment and admission. These…

According to the American Council on Education, more than 1 million community college students failed to receive financial aid for which they were likely eligible. This is a startling statistic. Given that financial aid is such a critical determinant of college-going and that academic counselors are among students' most important advocates,…

American Indians are among the most underrepresented and underserved groups in higher education. Fifty-one out of every 100 American Indians graduate from high school. Of these 1, only 7 percent will enroll in college and ultimately earn a bachelor's degree within six years. Some American-Indian students fail to complete their studies for…

This article relates the story of Jean-Yves Ngabonziza, a full-need international student. During his senior year, on Rwandan National Mourning Day, April 6, 19-year-old Yves spoke to the entire school community for the first time about his past and the past of his native country. He began with the history of central Africa, introduced the…

Although they work toward the same goal, high school counselors and admission officers often overlook one another as essential resources in the transition to postsecondary education. When addressing the best ways to utilize high school visits, education professionals must remember that while student academic preparation, family support and…