This article advocates for increased attention on the college admission letter to strengthen conditionally admitted students' academic self-efficacy as they begin the college experience. Although first communications are often considered perfunctory, the language of admission materials has strong potential to help at-risk students begin…

As human services professionals, we in higher education value helping people and often get personally invested in their stories. The people we serve, primarily students, face challenges in applying and paying for college, completing coursework and degrees, and finding employment after graduation. Along the way, college administrators strive to…

This article presents the author's letter of apology as a response to "The Cultural Bind of the American Male". In the letter, the author offers his apologies because educators have failed to solve the cultural bind of the American male.

The four college years is the last important developmental period of a young person's life, and what happens then can and often does have substantial consequences. He can be awakened and fired up to develop himself and his talents, he can plod through largely untouched or unenlightened, he can be frustrated and turned off, he can transfer, or he…

Stealth applicants who do not flow through the traditional admission funnel now represent nearly one-third of the national applicant pool. This study employs a consumer behavior framework to examine the behaviors of stealth applicants at a private university. The findings provide a rich illustration of how stealth applicants search for college.…

Few professional processes are more personally intrusive than the college application. It demands information about your family, your finances, your interests, and your desires. For lesbian, gay, bisexual, and transgender (LGBT) applicants in their teenage years who may not be comfortable with their sexuality, admission officers need be sensitive…

Using third-party education agents is a well-established practice in many countries. As a result, the number of international students placed by agents has grown considerably over the past years. However, in the US, the practice of using agents to increase international enrollment still carries a derogatory connotation in the educational…

The entrepreneurial admission sector is comprised of commercial enterprises aimed at helping students increase their odds of admission, as well as providing general college information to the masses. As for-profit entities, a goal of companies in this sector is to maximize revenue and profit. Existing research identifies four main activities as…

In order to understand the effects that consumer culture may have on modern youth, this article first traces a brief history of branding in the United States throughout the 20th Century to develop a context and precedent for the argument that the current generation of students applying to college has developed in a society saturated with branding,…

Enrollment managers will be watching to see how recruitment strategies change when higher education's sleeping giant--net price calculators (NPCs)--wakes in the fall of 2011. Some predict yield projections may be more difficult and reputations will be challenged as prospective students, their families, high school counselors, and independent…

The girls of girls' schools, the author believes, are a kind of Platonic Form of American girl, an ideal to which most of the rest of society, of the country's meritocratic system, aspires for their daughters, a reflection of one's deepest values. She believes girls all over the country, in all high schools, want The Dream. They want to achieve…

People tend to assume that the motivations for their behavior--whether choosing a school, buying a car or pursuing a particular career--are readily available to them, waiting to be articulated. But a great deal of new multi-disciplinary research--in psychology, cognition, neuroscience, linguistics, and anthropology--is suggesting otherwise. In…

An early admission call-up was used to attract high-achieving students to a private university in Lebanon. The call-up, which is essentially an offer of admission before the student takes any formal steps, was administered to the top 25th percentile ranked students of main feeder schools at a private university in Lebanon. Data were accrued for…

Young females have "arrived" in regard to graduating from high school and attending and graduating from college. More females are currently earning PhD's than their male counterparts. Female students have been encouraged and nurtured to become a confident, task-oriented, organized group of achievers who are applying to college in record numbers.…

By definition, adolescence begins with the onset of puberty (often starting earlier now) and ends when adult responsibilities are assumed (often starting later). This is a very long period of enormous change and rapid growth, physically, socially, sexually, cognitively, emotionally, motivationally, and morally. Adolescents are moving from…