This article examines the challenges facing the pool of global applicants to US colleges and evaluates the practices of the internationaI IECs who currently fill the void that exists between applicants and admission officers. The author, is a doctoral student at the Harvard Graduate School of Education, where she researches ethical issues in…

The entrepreneurial admission sector is comprised of commercial enterprises aimed at helping students increase their odds of admission, as well as providing general college information to the masses. As for-profit entities, a goal of companies in this sector is to maximize revenue and profit. Existing research identifies four main activities as…

The girls of girls' schools, the author believes, are a kind of Platonic Form of American girl, an ideal to which most of the rest of society, of the country's meritocratic system, aspires for their daughters, a reflection of one's deepest values. She believes girls all over the country, in all high schools, want The Dream. They want to achieve…

In this article, the author expresses his concern about the current state of the profession and the changes in college admission processes. Paper has been replaced with computers, counseling has been replaced with marketing, and the emphasis on "fit" has been replaced by a preoccupation with prestige, or perceived prestige. These changes point to…

In this article, the author describes "reading season," the time of year when admission counselors witness the beauty of the educational process that produces not only outstanding students, but altruistic, artistic, athletic, and creative young men and women. She also discusses "decision time," the period when an applicant is notified of his or…

Although they work toward the same goal, high school counselors and admission officers often overlook one another as essential resources in the transition to postsecondary education. When addressing the best ways to utilize high school visits, education professionals must remember that while student academic preparation, family support and…

The National Association for College Admission Counseling (NACAC), originally established to serve as an advocate of ethical practices in the recruitment of students and awarding of scholarship dollars, now recognizes the ethical dilemmas admission counselors face in the current competitive marketplace. This article presents the details of a…

This document is a personal account of a college admission professional that traveled to meet perspective students. Out of 44 schools that he visited, the final school left him with a powerful impression of what this process is for young people and those who make their living working with them. Most people agree that today?s college admission…

In the last 20 years, more and more Chinese high school graduates have applied to American colleges. They want to study in this country because the Chinese higher education system cannot meet the needs of China's huge population. This article talks about a seven-month, pre-college program hosted by the Graduate School of Education at the…

As teachers and students consider the heated conversations over selective college admission, including a loud cry to end or curtail early application programs, the author urges admission offices to consider that greater access to the most selective schools must involve a redistribution of precious resources. A smaller percentage of early admits…

Developing and using volunteers in the admission process is an age-old topic for those in the admission field. A good volunteer program allows an institution to provide more audience-based marketing messages rather than institutional-based marketing messages. Such programs can mean a more engaged, supportive, and enthusiastic set of key…

Because high school students are constantly bombarded with information, they have adapted to quickly screen only the information they want. E-mail is perhaps the most underused online method of delivering personalized, customized information to prospective students. While the Internet will not replace paper and ink, it will be a combination of…

Provides a historical perspective of the admissions office leading to the present integrative system of enrollment management. The main issue for admissions offices remains that of balancing quantity and quality. Today they can integrate ideas of the past with technology of the present. This use of data will help design curriculums and support…

Argues that use of technology to market institutions and counsel students adds new dimensions to college recruitment practices. Predicts that emerging web technologies and their associated marketing theory will challenge the status quo and will add yet another dimension to the responsibilities of the admission professional. (Author/JDM)

States that the process for college admissions has become stressful for students, families, and counselors. Discusses the process from different perspectives to determine if there are better ways to accomplish the steps involved. Examines issues of early decision, use of college rankings, making admission policies available on the web, helping…