Presents a panel discussion on how the business world views the job educators are doing in preparing students for careers, as well as industry's role in higher education. Problems of inner city high schools are also discussed in terms of the responsibilities of industry and education. (JAC)

Outlines some of the threats to higher education and issues a series of challenges to counselors to take education off the firing line. Discusses verbal, programmatic, and budgetary attacks on education, the Solomon Amendment, and commitment to minorities. (JAC)

Discusses critical issues in education and the counselor's role in school reforms. Topics include curricular reforms, information overload, maintaining institutional identity in the face of enrollment declines, and the importance of access. (JAC)

Discusses student reactions to college recruitment/admissions practices. Students indicated campus atmosphere, academic program and campus visits influenced the choice of a college. They want good information on which to make a decision and want to be treated as individuals. (JAC)

Discusses the special needs of students transferring from colleges that have failed. Student reactions, academic issues, financial issues, social issues and choice of a new college are discussed as well as the possibility of a successful department being absorbed into a new institution. (JAC)

Describes the Learning Behavior Dilemma, a developmental admissions model which evaluates students' level of intellectual development and their readiness for undertaking educational challenges. Discusses the importance of understanding the optimal match between students and their educational environment. (JAC)

Describes characteristics and expectations of attendees (N=500) at a college fair. Results indicated most participants planned to attend college. Their most important reason for attending the fair was to see which colleges offered programs they were considering. The fair was described as having a significant effect on college preference. (JAC)

Reviews literature on college choice to present information on the criteria students use at three stages of the process of choosing a college. Describes student needs in terms of college characteristics and reports the availability of that information in research or guidebooks. (JAC)

Describes a seminar for high school students and their parents to increase awareness of financial aid sources and make families active participants in securing an aid package. Speakers from a major university and a local banking institution provided information and answered questions. (JAC)

Surveyed 81 member colleges to compare acceptance rates for users of the Common Application and institutional applications. Results indicated that a significant number of applicants use the Common Application. Common Applications are accepted at a slightly lower rate, although experiences vary widely among colleges. (JAC)

Surveyed 99 California community colleges to examine placement and assessment practices. Results indicated that most college registration programs involve counseling, orientation programs, and the use of computers. Assessment for English placement was ranked as the most important. Overall, there was a great diversity in practices, standards, and…

Presents a marketing strategy to assist admissions personnel in recruiting academically strong students to colleges and universities. Discusses the importance of institutional prestige and faculty achievement as well as the need to involve faculty in student recruitment. (JAC)

Advocates for an expanded role for admissions officers which is dependent on a thorough knowledge of the academic, social, and cultural offerings of the institution, a background in student development, and an expertise in counseling. Suggests institutions support and encourage this expanded role. (BL)

Analyzed the policy statements of various university admission testing programs for accommodation to handicapped test takers. Results indicated that for all tests except the Pharmacy College Admission Test and the Dental Admissions Test requests for nonstandard testing are made at registration. Implications for admissions officers are given. (BL)

Suggests that a combination of institution commitment, admissions professionalism and marketing know-how is a necessary prerequisite for success in today's competitive college admissions market. (BL)