The author states that, at the liberal arts college where he used to work, he would step out of his office each fall to teach an undergraduate course on higher education. What better opportunity for reflection and critical engagement, he thought, than to investigate the enterprise to which the students and he had each made some serious…

Massive Open Online Courses (MOOCs) are courses offered for free for any students with an internet connection. Many institutions now offer free MOOCs, including prestigious state universities and private schools. MOOCs are differentiated from ordinary online classes in several ways. Some MOOCs may have as many 50,000 students enrolled in a course…

This article advocates for increased attention on the college admission letter to strengthen conditionally admitted students' academic self-efficacy as they begin the college experience. Although first communications are often considered perfunctory, the language of admission materials has strong potential to help at-risk students begin…

Since the publication of Dremuk's article 45 years ago, the landscape of international educational exchange has changed significantly. Some of the most notable trends distinguishing the past from the present are highlighted. Forty-five years ago, Dremuk's article emphasized the importance of institutional commitment to international educational…

In this article, the author talks about the cultural bind on the American male. The process starts with conception. If the spermatozoid that fertilizes the egg contains only X chromosomes a girl will be produced. If a single Y chromosome out of the 24 produced by the father is included, the baby will be a boy. From this point on the girls have a…

This article presents the author's letter of apology as a response to "The Cultural Bind of the American Male". In the letter, the author offers his apologies because educators have failed to solve the cultural bind of the American male.

The author remembers his article on college admission requirements quite well. It was the first article he had ever written. Now, 40 years and more than 150 articles later, he is grateful to the Editorial Committee for the opportunity to look back. Fortunately, he wrote about the history of college admission requirements, rather than attempting to…

In 1973, the domestic climate was surprisingly similar to today in that the economy was bad, unemployment was high, an energy crisis was looming, and there was social and political unrest across the country. At that time, a college education was considered expensive, yet as is true now, education was seen as the doorway to economic opportunity.…

What the author found most surprising about Richard Haines' survey on 1974 recruitment practices was that the major issues are still relevant. His main points about recruitment, college and counselor interaction, and the need for better information still resonate as the profession consistently calls for clarity and transparency in the college…

Academics are all used to the idea that they have special ethical obligations. They may also, as administrators, recognize special administrative ethical obligations. But they do not like to think of themselves as businessmen, concerned with selling, and few of them indeed have thought directly and hard about the ethical constraints on marketing…

This article is a response to John Silber's article, "Marketing Higher Education: The Survival Value of Integrity." Silber speaks to the very heart of the academy about its integrity and ethics, and does so in timeless fashion through the decades to the current era. In his introduction, he characterizes the "business of education" as inevitable…

The young people who are coming into school are not lacking in intelligence, are not lacking in intellectual capability, but are lacking in the capability of paying attention, and the capability of reading. And to a large degree, they are inadequately taught because in many instances they are taught by teachers who themselves leave much to be…

Decades have passed since the author wrote "The Future is Now for Renewed Commitment" for the 1981 for the "National ACAC Journal." Back then, prospective students were sure that a college education was a ticket to social and economic success. Today that certainty is greatly diminished and many young people are asking whether or not a college…

In his 1988 article, Nathaniel Jackson inspired NACAC with four objectives to meet the challenge of leading the charge in minority students access. In this article, the author discusses three more that he believes will challenge colleges in the decades ahead: (1) Focus on the Public Good; (2) Honor Transparency; and (3) Measure Collective Success.…

This paper is a response to Steven R. Antonoff's article, "Educational Consulting: A Focus for the Profession." More than 20 years ago, when this article first appeared in "The Journal of College Admission," "for profit counselors" (as they were then called by NACAC) were not welcome partners. It was acceptable practice to publicly denigrate the…