The urban mission of two-year community colleges with open enrollment policies is to train, retain and graduate students from all walks of life, including the poor, displaced, under-employed, and unemployed. This mission can be undermined if management decisions are not informed by detailed enrollment data, especially on how the timing of student…

Experience and anecdotes have led many people to believe that homeschool parents were either move-to-the-country anarchist goat-herders, or right-wing Bible-thumpers, and their children were either mathematically-limited, due to Mama's fear of math, or child prodigies in rocket-science who were unthinkably socially hindered. Although one can find…

Argues that use of technology to market institutions and counsel students adds new dimensions to college recruitment practices. Predicts that emerging web technologies and their associated marketing theory will challenge the status quo and will add yet another dimension to the responsibilities of the admission professional. (Author/JDM)

Discusses the reluctance of institutions of higher education to use the World Wide Web while their students, trustees, and donors expect them to be Web-literate. Discusses ten Web realities that higher education institutions should accept and actualize in order to shift institutional culture from print-think to Web-think. (MKA)

Discusses how much of the criticism toward the use of marketing theory in strategic planning for higher education is predicated on the idea that students are unqualified to evaluate the complex and long-term nuances of educational services. A survey of 157 high school seniors finds that students ranked academically related attributes higher in…

Surveys college freshmen about different types of high school coursework and their relationship to academic aptitude and college success. Possible predictors of college success considered are the number of "academic,""aesthetic," and "practical" course credits, as well as high school grade point average, American College Test score, and gender.…

Reports on a study of college choice factors among freshmen student athletes (N=246). Overall, the student athlete's college choice decision was influenced most by the college head coach variable. Other influential factors included academic support services and location of the school. Discusses implications for future research, departmental…

Explores historical trends in college admissions and financial aid; poses some questions for higher educational policy makers to consider; and offers a benchmark against which to measure practices as the competitive landscape of college admission and financial aid shifts. (Author/MKA)

The Internet, World Wide Web, and CD-Roms appear to have the potential to help meet higher education recruitment managers' needs to recruit better students while reducing costs for their institutions. No one is certain where technological innovation will lead, but they are altering enrollment managers' practices and organizations. (Author/MKA)

Suggests that a successful college-admission process depends on mutual trust and open communication between college counselors and college-admission officers. Suggests that high school counselors should make sure that their school policy is consistent with state and federal statutes and that admission counselors should be sensitive to legal…

Discusses the effect of the media's trend to emphasize a few selective colleges with high tuition costs and its effect on other schools. Also discusses ranking colleges and universities. Suggests that the perceptions caused by media hype and rankings may cause the substance of higher education to matter less than the style of the institution. (MKA)

States that cost-control and efficiency initiatives will continue to be directed at higher education. Suggests that rather than focusing on technology it might be wiser to focus on attaining the highest standards in teaching, innovative learning opportunities, academic advising, and student-development services throughout the nation's colleges and…

States that the accelerated growth of sport management undergraduate programs that began in the 1980s has continued into the current decade. There are currently 180 sport management major programs in American colleges and universities. Describes the sports management approval process and suggests useful strategies to evaluate sport management…

Author describes his experiences as a college counselor in Istanbul, Turkey, at Robert College, the oldest American school outside the United States. He discusses the Turkish college admission process and financial aid compared with the United States. (MKA)

Discusses various incentives available for individuals and/or families in dealing with college or university educational costs. Describes federal tax legislation passed in 1997 to aid in educational costs. States that proper planning is essential for individuals to ensure they are getting the best treatment and the most after-tax resources. (MKA)