Focuses on the creation of an undergraduate recruiting funnel directed at traditional-age students. Most colleges have recruiting funnels, a series of contacts that move a prospective student from initial contact through the campus visit to matriculation. Discusses goals and strategies to include in the design of successful recruiting funnels.…

Describes some tenets of organizing and managing business territory, learned as a salesperson, which can be successfully applied to admission recruiting. Outlines the guiding set of principles and details their practice in business and their relevancy to higher education. (FC)

Examines the process of marketing smaller colleges and identifies the possible application of marketing principles and techniques currently used by the business community which will help to improve recruiting efforts. (JAC)

Suggests ways to improve college admissions interviews. Discusses the purpose, format, technique, and content, of the interview as well as selling the college, concluding the interview, and writing the final interview report. Emphasizes the benefits of good interviewing skills to admissions officers. (WAS)

Surveyed 5,494 college admissions officers to determine current salaries, personal characteristics, and institutional data as a guide to estimating an admissions officer's expected salary. Results showed rank was the single most powerful predictor of salary in the overall analysis and suggested that raises do not keep up with inflation. (JAC)

Describes a procedure to empower college applicants to choose colleges realistically and avoid rejection. Suggests use of a scattergram model of admissions reality, relating Scholastic Aptitude Test Scores and Grade Point Averages to courses taken or omitted, extracurricular achievements, and other factors. (KS)

Presents college profile guidelines developed to promote clearer, more frequent communication between colleges and secondary schools. Suggests that the profile should describe an entering freshmen class and the process by which the class was chosen, rather than describing the entire college. (JAC)

Presents a variety of issues college bound students should consider before completing applications. Discusses 38 questions dealth with institutional policy and attitudes, demography, student life, and institutional resources which can help students decide which college best meets their needs. (JAC)

Surveyed 77 high school counselors and 61 college admissions officers to examine the use of wait lists. Discusses the counselor's role and provides recommendations for counselors and admissions officers to reduce student frustration and improve communication. Stresses the need for a national deadline for wait lists. (JAC)