It is exceedingly important for student affairs professionals to have an understanding of the types of students living, working and learning on our campuses in order to strategically enhance their experiences. One group on college campuses that is often overlooked is the transgender population of students; the lack of focus on the "T" in…

Massive Open Online Courses (MOOCs) are courses offered for free for any students with an internet connection. Many institutions now offer free MOOCs, including prestigious state universities and private schools. MOOCs are differentiated from ordinary online classes in several ways. Some MOOCs may have as many 50,000 students enrolled in a course…

This article advocates for increased attention on the college admission letter to strengthen conditionally admitted students' academic self-efficacy as they begin the college experience. Although first communications are often considered perfunctory, the language of admission materials has strong potential to help at-risk students begin…

As human services professionals, we in higher education value helping people and often get personally invested in their stories. The people we serve, primarily students, face challenges in applying and paying for college, completing coursework and degrees, and finding employment after graduation. Along the way, college administrators strive to…

Online learning is revolutionizing the way colleges do business. Study via the Internet makes more knowledge more easily obtainable for more students than ever before. Along with expanded access to higher education, many people are optimistic about an accompanying benefit--a lower price tag. Basic economic factors make the prospect appear…

It will come as no surprise to most admission professionals that enrollment pressures related to the economic downturn of the last five years have placed American postsecondary education in the middle of a spinning plate, slipping and sliding as it tries to accommodate more students with fewer financial resources from federal and state…

Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

The College Board Advanced Placement Program allows high school students to take college-level courses and if an appropriate score on an exam is received, college credit is earned. While the program has had its detractors (access in rural and inner-city schools, lack of diversity, pre-selection of talented students, poor articulation with actual…

Young females have "arrived" in regard to graduating from high school and attending and graduating from college. More females are currently earning PhD's than their male counterparts. Female students have been encouraged and nurtured to become a confident, task-oriented, organized group of achievers who are applying to college in record numbers.…

Is there anything that screams "College!" more than the local pizza joint? As a high school college counselor, the author has been on too many campus tours and sat in on too many information sessions to keep count. Honestly, they all tend to morph together. All good colleges have passionate, engaged students immersed in learning, intramural…

The advent of the modern form of the Scholastic Aptitude Test (SAT), brought to bear by the combination of the Educational Testing Service (ETS) and Harvard's former president James Bryant Conant (Lemann 1999), was designed to promote the recognition of talent and intellect, wherever they may be found. Their aim was to provide greater educational…

In this study an entering cohort of freshmen majors in mathematics and science at a land grant, research one institution was examined to first determine if a group of students who persisted in science and mathematics disciplines were different in terms of pre-college characteristics from a group of students who dropped with grade point averages…

The purpose of this study was to identify the current practices and future plans for using technology in admission practices at four-year colleges and universities. This study collected data through an online survey. The survey was largely quantitative but also included several qualitative questions, and focused on 12 broad categories of…

Recruitment pieces are often part of a university's larger marketing effort or branding. With the assistance of consultants, admission officers conduct research and often know more about prospective students than students may know about themselves (Gose 1999). Why do admission offices often have a difficult time reaching target audiences?…

The topic of distance from home is often discussed when students begin narrowing down colleges they want to apply to; however, there is a scarcity of research actually examining student behavior. The purpose of this study is to address this research gap using data based on a national sample of nearly one million students. Distance was computed in…