Focuses on the creation of an undergraduate recruiting funnel directed at traditional-age students. Most colleges have recruiting funnels, a series of contacts that move a prospective student from initial contact through the campus visit to matriculation. Discusses goals and strategies to include in the design of successful recruiting funnels.…

Presents a marketing-based approach to college recruitment publications based on three steps: defining the audience; creating the concept or message; and developing the call to action. Fifteen basic axioms for making publications more effective are provided. (TE)

Explores relationship between demography and other variables affecting student recruitment in higher education. Presents broad overview of major demographic trends that will occur through the end of decade and beyond and examines how these trends may be ameliorated by both internal/institutional and external/environmental variables that are not…