Results of a grade 12 marketplace survey indicated a high correlation between students' and parents' perceptions that the college experience is a value-added experience in preparation for employment and a significant variance between counselors' opinions as to why students select colleges as compared to students' and parents' opinions. (Author/BL)

Examined perceptions of high school seniors, parents, and high school counselors concerning factors influencing college choice. Although students' and parents' expectations were highly correlated, counselors' opinions varied significantly. Implications for college marketing are discussed. (TE)

Discusses whether scores achieved by college seniors on standardized tests such as Graduate Record Examination can express collegiate value added (knowledge, skills, and abilities added to students during undergraduate studies). Encourages professional organizations to serve as forums to arrive at consensus on how to explain efficacy of…

Considers recruitment and enrollment implications of adult applicants to colleges and universities. Suggests that, to better serve adult population, college administrators responsible for preadmission counseling need to identify means to more personally address each adult applicant's concern regarding college choice process. Describes Candidate…