Presents a marketing strategy to assist admissions personnel in recruiting academically strong students to colleges and universities. Discusses the importance of institutional prestige and faculty achievement as well as the need to involve faculty in student recruitment. (JAC)

Explains recent changes in financial aid opportunities for college students resulting from changes in the Higher Education Act. In addition to federal changes, state changes in student financial aid that are being considered are discussed. Focuses on the role of the admission staff in promoting the character of the institution's financial aid…

Provides overview of the vital role a sound admission program plays in helping an institution fulfill its mission. Notes that, in the future, admission directors will need to implement the concept of strategic planning, and that strategic decision making will be needed in the future student recruitment environment. (NB)