Suggests that a combination of institution commitment, admissions professionalism and marketing know-how is a necessary prerequisite for success in today's competitive college admissions market. (BL)

Suggests that level of teaching excellence at an institution affects admission. Urges admission personnel to advocate quality in teaching. Discusses the relationship between teaching and admission, and offers a redefinition of the role of admission. (KS)

Surveyed over 200 public and private high school college advisors to learn what counselors think about their relations with college admission offices and how they view contemporary recruitment efforts. Concludes that there needs to be more open communication between college admission offices and high school counselors. (NB)

Based on information from survey data and personal interviews, offers 16 suggestions for college admission professionals from high school counselors. Concludes by asking college admission professionals to recognize the role played by high school advisors, to give advisors information they can use and pass on, and to consider the value of their…

Reviews financial challenges that colleges are facing or will be facing in the near future. Suggests that institutional administrators are resorting to business practices instead of educational practices to provide financial support for operations budgets. Describes summer enrichment program for high school students as contributing to apathetic…