President Barack Obama has called education "the economic issue of our time", explaining that the rise in unemployment among those without a college education is growing and eight of 10 new jobs created in the US are more likely to hire people with higher education degrees. Indeed, change is what the educational system needs to increase…

Presents a panel discussion on how the business world views the job educators are doing in preparing students for careers, as well as industry's role in higher education. Problems of inner city high schools are also discussed in terms of the responsibilities of industry and education. (JAC)

Outlines some of the threats to higher education and issues a series of challenges to counselors to take education off the firing line. Discusses verbal, programmatic, and budgetary attacks on education, the Solomon Amendment, and commitment to minorities. (JAC)

Discusses critical issues in education and the counselor's role in school reforms. Topics include curricular reforms, information overload, maintaining institutional identity in the face of enrollment declines, and the importance of access. (JAC)

Discusses student reactions to college recruitment/admissions practices. Students indicated campus atmosphere, academic program and campus visits influenced the choice of a college. They want good information on which to make a decision and want to be treated as individuals. (JAC)

Discusses the special needs of students transferring from colleges that have failed. Student reactions, academic issues, financial issues, social issues and choice of a new college are discussed as well as the possibility of a successful department being absorbed into a new institution. (JAC)

Examines the process of marketing smaller colleges and identifies the possible application of marketing principles and techniques currently used by the business community which will help to improve recruiting efforts. (JAC)

Suggests ways to improve college admissions interviews. Discusses the purpose, format, technique, and content, of the interview as well as selling the college, concluding the interview, and writing the final interview report. Emphasizes the benefits of good interviewing skills to admissions officers. (WAS)

Contains seven articles that focus on educational partnerships throughout the United States. Articles describe partnerships between American corporate enterprise and secondary schools; among school, business, and city officials; among secondary school and college teachers; a one-to-one partnership; and several school-college partnerships. (NRB)

Presents college profile guidelines developed to promote clearer, more frequent communication between colleges and secondary schools. Suggests that the profile should describe an entering freshmen class and the process by which the class was chosen, rather than describing the entire college. (JAC)

Recommends that counselors advise students to look at seven often underemphasized, but important, aspects of college life that should be considered when examining student recruitment publications and visiting colleges and universities. Offers advice to high school students about how to evaluate the quality of these aspects of the learning…

Suggests 10 guidelines (5 for institutions and 5 for individuals) to ensure that minority affairs person is effective, valued, and respected member of college administration. Recommends that institutions be specific about duties of minority affairs counselor, create campuswide understanding of scope of the position, make minority affairs position…

Recommends 10 steps that can increase chances of having press release published. Advises readers to use required format; determine what constitutes news; keep release short; include contact person in release; incorporate good quotes; send releases to right person; understand that release will be edited; time arrival of release; follow up with…