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Direct linkBonglia, Jean-Pierre K. – Journal of Catholic Higher Education, 2010
The current longitudinal study of the most successful Catholic universities in the United States identifies the prevalence of four advancement models of communication that have contributed to make those institutions successful in their philanthropic efforts. While research by Grunig and Kelly maintained that the two-way symmetrical model of…
Descriptors: Catholic Schools, Church Related Colleges, Higher Education, Institutional Advancement
