Examines the way alcohol use has been portrayed in films with particular emphasis on the western genre. Saloons, bar fights, and town drunks are all staple features of the genre, a genre that has contributed significantly to the prevailing image of masculinity. This paper argues that these images influence and shape contemporary attitudes about…

Reports on focus group discussions with managers, bartenders, waitstaff, and security staff of retail alcohol establishments. Purpose of the focus groups was to identify beliefs, attitudes, behaviors, and practices among management and staff to guide development of training programs. Results indicate that, compared to management, staff had…

Using dramatic media presentations, explores issues surrounding the absence of negative consequences in alcohol consumption. Results based on 211 participants indicate that exposure to portrayals of alcohol drinking with negative consequences elicits the least favorable attitudes toward drinking. Exposure to the same presentation, without the…

Examines patterns of alcohol use at a mid-South state university so as to discover the reasons students (N=403) endorse for not drinking on those occasions when they chose not to drink. Results indicate that safety needs, the risk of underage drinking, the affordability of alcohol, and religiosity all contributed to decisions not to drink. (RJM)

Of 272 students surveyed, 46% reported using fake identification to obtain alcohol. Fraternity or sorority members were much more likely than other students to report using false identification to obtain alcohol. Results indicate a strong correlation among peers, frequency of drinking, and using fake identification. (RJM)

While differences occur in drinking patterns of urban and rural teenagers, the influence of peers is strong for both groups. (JD)

Similarities between drinking behaviors of college undergraduates and their parents indicate that family environment has an impact on the drinking behavior of offspring. (JD)

Comparison is made between drinking patterns and opinions on alcohol consumption and family and social backgrounds of college students. (JD)

Reasons for excessive drinking among college students are discussed, and counseling approaches designed to resolve these underlying problems are suggested. (Editor)

The cultural and historical factors that have combined to make alcohol a problematic beverage for Americans are discussed. (MM)

Alcohol abuse prevention education encourages participants to make choices, to set safe drinking standards, and to detect questionable practices before they lead to problems. (MM)

Results of this investigation indicate that alcoholic beverages play an important role in campus social life. (MM)

Results of a knowledge level test concerning alcohol and its use are given. Subjects were 435 students enrolled in basic professional courses for preservice teachers. (MJB)