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Direct linkLuke, Allan; Luke, Carmen; Graham, Phil – International Multilingual Research Journal, 2007
This article explores the impacts of economic and cultural globalization on language and language education. It acknowledges the spread of English and the negative impacts of this upon other languages and language communities. The case is made that new conditions of economic dominance by multinational corporations raise the stakes for schooling…
Descriptors: Literacy Education, Language Role, Global Approach, Corporations
Luke, Allan – International Multilingual Research Journal, 2007
As Joel Spring's (2007/this issue) description of Singapore's Orchard Road suggests, Benetton, Zara, Nike, BMW, LG, and Microsoft dominate the visual and textual landscape where signage, advertising, packaging, labeling, and the environments of the connected underground malls and walkways merge into a wall-to-wall, 24/7 print and visual…
Descriptors: Ideology, Foreign Countries, Ethics, Environmental Education
