Purpose: The purpose of this paper is to explore the components and determinants of preschool teacher organisational citizenship behaviours (OCB), i.e. role behaviours that are discretionary, unrewarded and beyond formal-role expectations. Design/methodology/approach: A total of 12 Israeli kindergarten teachers and four supervisors participated in…

Purpose: The paper's purpose is to test: whether there are significant differences between England and Israel, in terms of perceptions of market orientation (MO) in higher education (HE); which MO dimensions (student, competition, intra-functional) indicate more positive attitudes and whether the differences are significant; and the reliability of…

Purpose: Professionals and employees have been documented to perform a wide variety of extra-role activities (also called organizational citizenship behaviors (OCB)) for which they are neither paid, nor obliged to accomplish by superiors. The paper aims to obtain greater understanding of the consequences of teacher OCB to the teachers who perform…

Purpose: The purpose of this article is to describe the aims, rationale and design of a principal preparation programme that draws, partially, on career stage perspectives, and to provide an assessment report of it gleaned from two cohort groups of participants. Design/methodology/approach: The programme was evaluated using two modes of inquiry:…

Purpose: The purpose of this paper is to present the major features of market orientation (MO) and its benefits for schools, suggests an inventory to measure the degree of MO in a school, and provides strategies to incorporate elements of MO into the school culture. Design/methodology/approach: An instructional, technical approach which is based…

Purpose: The aim of this paper is to examine the teacher's career in developing countries based on a review of studies published in refereed journals of comparative education and of teaching education, and to suggest further lines of research on teaching and teachers in these countries. Design/methodology/approach: The paper is based partially on…

The current paper outlines a unique marketing perspective that prevails in some informal education institutions in Israel parallel with "traditional modes of marketing", such as promotion, public relations and the like. Based on a case study research in five community centres, a service development based on active participation of the potential…