Purpose: This paper aims to determine the role of ethnic origin on university application among Leicester college students. Design/methodology/approach: The approach takes the form of a quantitative survey of 427 students in sixth form colleges in Leicester. Findings: Five distinct motivational factors were derived from a survey of 427 sixth form…

Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…

Investigated how marketing is used to convey higher education institution type image in the United Kingdom and South Africa. Using correspondence analysis, revealed the unique positionings created by old and new universities and technikons in these countries. Also identified which marketing tools they use in conveying their image. (EV)