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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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An Investigation of Technology Avoidance Effect into Higher Education Environments: Some Empirical Evidence of Marketing Students' Background and Their Use of Personal Computers Outside the Academic Culture
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Spais, George S.; Vasileiou, Konstantinos Z. – International Electronic Journal for Leadership in Learning, 2008
The major objective of this study was to test a research hypothesis in order to explain the technology avoidance effect in higher educational environments. We addressed the core research themes of our study using a survey. Our intention was to test marketing students' perceptions in order to investigate the potent influence of a climate of…
Descriptors: Student Attitudes, Job Performance, Intention, Computers
Case Studies in the Field of Marketing Education: Learner Impact, Case Performance, and Cost Efficiency
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Spais, George S. – International Electronic Journal for Leadership in Learning, 2005
The major objective of this study is to identify a methodology that will help educators in marketing to efficiently manage the design, impact, and cost of case studies. It is my intention is to examine the impact of case study characteristics in relation to the degree of learner involvement in the learning process. The author proposes that…
Descriptors: Program Effectiveness, Business Administration Education, Case Studies, Educational Methods