At a time when our graduates are facing a world of ever more perplexing change and when funding for university arts is coming increasingly under threat, this paper is perhaps a means of reminding ourselves of our subject's strength... of its value to university curricula and its clear contribution to the international creative economies. In this sense, the following paragraphs are as much about sharing with colleagues what it is that the study of performance does well as with making suggestions for enhancement. Notwithstanding this, the article concludes by suggesting ways in which deep approach learning can be applied to the study of performance, and its argument throughout is that performance study and actor training are weakened by boutique borrowing and the making of false promise. (Contains 2 footnotes.)