Based upon the results of a quantitative analysis of tuition revenues generated by international schools, it is argued that international schools can be examined in terms of a global multi-billion dollar industry and that business theory can be, and is being, applied in international schools today. This article proposes that international schools are organizations with double bottom lines--one educational and one business--and suggests that only by peering through a set of properly aligned educational and business lenses can a true and clear picture of an international school be obtained. (Contains 4 tables.)