This paper undertakes a comparative review of the development and implementation of media education in four Asian societies. The comparison focuses on the following issues: the general pedagogical transition from inoculation to empowerment; the roles of government policy and educational reform in facilitating the development of media education; and the strength of partnerships between educationists, local media and religious organizations. Specific topics such as contextual adaptation, the impact of technology, and the need for collaborative efforts are also discussed.