In recent decades, many calls for transformative change in American schooling have advocated school choice. Yet these calls themselves have too often accepted the orthodoxies of the nineteenth-century schoolhouse. In the new book "Customized Schooling: Beyond Whole-School Reform" (Harvard Education Press, 2011), the authors worked with the Walton Family Foundation's Bruno V. Manno to offer a more promising vision for twenty-first-century, choice-centered reform. This "Outlook" highlights six key aspects of systemic reform. These are: (1) The Critical Role of Data; (2) Not Just Choice, but Informed Choice; (3) Technology and the Rise of Virtual Schooling; (4) Customized Education for Teachers and Administrators; (5) Tools for Customization; and (6) Breaking the Whole-School Funding Assumption. (Contains 3 notes.)