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Direct linkSandlin, Jean Kelso; Peña, Edlyn Vallejo – Innovative Higher Education, 2014
An increasing number of institutions utilize social media tools, including student-written blogs, on their admission websites in an effort to enhance authenticity in their recruitment marketing materials. This study offers a framework for understanding what contributes to prospective college students' perceptions of social media authenticity…
Descriptors: Internet, Social Networks, Student Recruitment, College Admission
Siegel, David J. – Innovative Higher Education, 2008
Results are reported from an empirical study of an interorganizational collaboration to prepare underrepresented students for elite postsecondary education and beyond. The LEAD (Leadership Education and Development) Program in Business is an initiative involving twelve U.S. universities, nearly forty multinational corporations, a federal…
Descriptors: Cooperation, Public Agencies, Federal Government, Business Education
