Publication Date
| In 2015 | 0 |
| Since 2014 | 0 |
| Since 2011 (last 5 years) | 0 |
| Since 2006 (last 10 years) | 2 |
| Since 1996 (last 20 years) | 2 |
Descriptor
| Athletics | 2 |
| Marketing | 2 |
| Questionnaires | 2 |
| Attachment Behavior | 1 |
| Beliefs | 1 |
| College Students | 1 |
| Construct Validity | 1 |
| Consumer Economics | 1 |
| Decision Making | 1 |
| Evaluation | 1 |
| More ▼ | |
Author
| Lee, Soonhwan | 2 |
| Bae, Sungwon | 1 |
| Kwon, Oh-Ryun | 1 |
| Park, Jung-Jun | 1 |
| Pyun, Do Young | 1 |
| Shin, Hongbum | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Evaluative | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Showing all 2 results
Peer reviewed
Download full textLee, Soonhwan; Shin, Hongbum; Park, Jung-Jun; Kwon, Oh-Ryun – ICHPER-SD Journal of Research, 2010
The purpose of this study was to investigate the relationship among the attitudinal brand loyalty variables (i.e., cognitive, affective, and conative components), team identification, and customer satisfaction by developing a structural equation model, based on Oliver's (1997) attitudinal brand loyalty model. The results of this study confirmed…
Descriptors: Identification, Satisfaction, Athletics, Structural Equation Models
Bae, Sungwon; Pyun, Do Young; Lee, Soonhwan – ICHPER-SD Journal of Research, 2010
The purpose of this study was to investigate Singaporean consumers' decision-making styles (shopping styles) for sports products. This study used a scale of the Purchaser Style Inventory for Sport Products (PSISP) to identify if the scale was reliable. An instrument, consisting of 42 items under 9 dimensions, was administrated to 234 college…
Descriptors: Foreign Countries, Measures (Individuals), Marketing, Factor Analysis
