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Peer reviewed
Download full textBae, Sungwon; Pyun, Do Young; Lee, Soonhwan – ICHPER-SD Journal of Research, 2010
The purpose of this study was to investigate Singaporean consumers' decision-making styles (shopping styles) for sports products. This study used a scale of the Purchaser Style Inventory for Sport Products (PSISP) to identify if the scale was reliable. An instrument, consisting of 42 items under 9 dimensions, was administrated to 234 college…
Descriptors: Foreign Countries, Measures (Individuals), Marketing, Factor Analysis
Bae, Sungwon; Miller, John – ICHPER-SD Journal of Research, 2009
The purpose of this study was to identify the decision-making styles of college students for sports apparel. Modifying the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986), a quantitative research design was developed to analyze the effect of seven factors. Eight-hundred and twenty-two subjects composed of 376 male and 446…
Descriptors: College Students, Research Design, Universities, Career Choice
