An economically healthy continuing education institution thrives or declines on its ability to offer courses that sufficient numbers of students want to enroll in and do in timely fashion. A key metric associated with this is the percentage of courses offered in any given quarter that are cancelled. Low cancellation rates contribute to…

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university. Throughout are a…

In 2010, Capella University became the first online university--and the first for-profit institution--to receive the CHEA (Council for Higher Education Accreditation) Award for Outstanding Institutional Practice in Student Learning Outcomes. In 2009, Capella University also received the Platinum-level Learning Impact Award/Best Outcomes-based…

In an age of knowledge, the capacities of professional and continuing education to open up new networks, overcome organizational hurdles, and foster an environment for innovation have assumed great relevance. This article makes the case as to why. It discusses key forces driving change--the knowledge economy, demographics, technology, and…

Taking as his cue the House of Commons Select Committee for Innovation, Universities and Skills inquiry into "students and universities," the author begins by addressing four "pathologies" in the current discussion of the student experience: nostalgia and selective memory; condescension and disappointment; moral panic and pulling up the ladder;…

There is a presumption among many policy makers that higher education is not necessary for economic growth and development; it is literacy and basic education and at best secondary education that are argued to be important. Estimates of internal rate of return contributed to strengthening of such a presumption. Accordingly, higher education has…

Does the present level of public unhappiness with the conduct of governance offer an opportunity to revisit the quality of public policy making and the pernicious role of ideology? In this article I argue that there are some strong parallels between academic enquiry and public policy making, and that a better understanding of the former could lead…

There has been much concern about standards in British higher education in the last few years, as the number and percentage of students graduating with good degrees has increased. In 1997, 53 per cent of graduating students were awarded 2:1 or 1st class degree; in 2008 the figure was 61 per cent. How then are standards maintained? There is, of…

The new objects of public and open prejudice are Hispanics, primarily Mexicans due to their large population and their proximity to the United States. Because the Iraq War is such a disaster on all fronts, conservatives and reactionaries have shifted their patriotic fervour from invading foreign countries to inveighing against brown-skinned…

The "Boston Globe" investigation shows that cheating on US Army exams is truly massive in scale, dwarfing any runof-the-mill scandal. According to the "Boston Globe," "For eight years the Army has known that its largest online testing program--which verifies that soldiers have learned certain military skills and helps them amass promotion…

The idea that students might be treated as customers triggers academics' antipathy, which in turn can lead to managerial irritation and political frustration. There are different discourses which barely overlap as their protagonists speak past one another. This article argues that these differences can be reconciled by re-conceiving the…

The doctrine of university autonomy in the UK contains a least two major "fault-lines" where the structure is inherently weak and there is danger of functional breakdown. The first occurs at the junction between the institution and the state, the second within the institution, where the unity in policy-making between academic and…

Nearly 500 members of the public rated 20 university degree subjects in terms of their usefulness for employability. The top three were Law, Maths and English whereas the bottom three were Fine Art, Anthropology and Theology. A factor analysis was conducted to group the 20 subjects into broad academic fields. Five factors were identified,…

Quality and standards in higher education is a tricky topic, but one that will not go away. Everyone has a view, but it is rarely informed by fact. The subject is particularly difficult for several reasons. Perhaps the most important of these is the lack of any generally agreed definition of what quality and standards are. In this article, the…

After its recent Assurance visit from HEFCE, Oxford went through a high profile public debate at the end of which its academic community voted against moving to a governance structure which would have given Oxford a majority of external members on its Council. The Higher Education Funding Council asked Oxford to answer eight questions justifying…