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Showing all 4 results
Scully, Maree; Makin, Jennifer; Maloney, Sarah; Wakefield, Melanie – Health Education Research, 2014
This study aimed to determine whether there have been shifts in news coverage of sun protection issues over a 12-year period in the context of an evolving skin cancer prevention agenda. A content analysis was performed on all relevant articles (N = 552) published in the two metropolitan daily newspapers in Melbourne, Australia, from 2001 to 2012.…
Descriptors: Foreign Countries, Prevention, Cancer, Health Promotion
Anderson, Jenny O.; Mullins, Robyn M.; Siahpush, Mohammad; Spittal, Matthew J.; Wakefield, Melanie – Health Education Research, 2009
Low socio-economic status (SES) has been associated with lower cervical screening rates. Mass media is one known strategy that can increase cervical screening participation. This study sought to determine whether a mass media campaign conducted in Victoria, Australia, in 2005 was effective in encouraging women across all SES groups to screen. Data…
Descriptors: Foreign Countries, Socioeconomic Status, Females, Access to Information
Dixon, Helen; Dobbinson, Suzanne; Wakefield, Melanie; Jamsen, Kris; McLeod, Kim – Health Education Research, 2008
To examine modelling of outcomes relevant to sun protection in Australian women's magazines, content analysis was performed on 538 spring and summer issues of popular women's magazines from 1987 to 2005. A total of 4949 full-colour images of Caucasian females were coded for depth of tan, extent of clothing cover, use of shade and setting. Logistic…
Descriptors: Physical Characteristics, Females, Public Health, Cancer
Wakefield, Melanie; Germain, Daniella; Durkin, Sarah; Henriksen, Lisa – Health Education Research, 2006
By creating a sense of familiarity with tobacco, cigarette advertising and bold packaging displays in stores where children often visit may help to pre-dispose them to smoking. A total of 605 ninth-grade students were randomly allocated to view a photograph of a typical convenience store point-of-sale which had been digitally manipulated to show…
Descriptors: Photography, Advertising, Smoking, Familiarity

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