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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ505819
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1055-6699
Health Communication: What Is It and What Can It Do for You?
Clift, Elayne; Freimuth, Vicki
Journal of Health Education, v26 n2 p68-74 Mar-Apr 1995
Health communication helps change behaviors in a large audience regarding a specific problem in a predefined time period. This article illustrates linkages between diffusion theory, social marketing, and health communication, articulating examples of health communication campaigns and discussing three models of health communication programs (centralized, decentralized, and hybrid). (SM)
Descriptors: Communication (Thought Transfer), Diffusion (Communication), Health Promotion, Mass Media, Public Health
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Diffusion of Innovations Research; Health Communication; Social Marketing