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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ275462
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Marketing: A Tool for Health Education Planning.
Bonaguro, John A.; Miaoulis, George
Health Education (Washington D.C.), v14 n1 p6-11 Jan-Feb 1983
Marketing and health promotion share a number of goals and techniques. The PRECEDE framework, developed as a model for health educators, illustrates how marketing can be applied to health programs. Its application to meet the needs of a rural family planning clinic is described. (PP)
Descriptors: Behavior Change, Change Strategies, Community Health Services, Educational Needs, Family Planning, Health Education, Health Needs, Marketing, Models, Physical Health, Positive Reinforcement, Verbal Communication
Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A