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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ283364
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Marketing Health Promotion to Industry: Eleven Questions for Health Educators to Ponder.
Fogel, Marvin E.; Oleckno, William A.
Health Education (Washington D.C.), v14 n4 p17-19 Jul-Aug 1983
Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)
Descriptors: Cost Effectiveness, Health Education, Health Needs, Health Programs, Industry, Inplant Programs, Marketing, Nonschool Educational Programs, Program Effectiveness, Salesmanship
Publication Type: Journal Articles; Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Employee Health