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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ375879
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Social Marketing and Public Health Intervention.
Lefebvre, R. Craig; Flora, June A.
Health Education Quarterly, v15 n3 p299-315 Fall 1988
The proliferation of community-based health education programs has outpaced the knowledge base of behavior change strategies that are appropriate for public health interventions. This article discusses eight essential aspects of the social marketing process. (JOW)
Descriptors: Adult Education, Behavior Modification, Community Education, Health Education, Public Health, Research Methodology
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Social Marketing