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Peer reviewed Peer reviewed
ERIC Number: EJ566921
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1055-6699
How Adolescents Counterargue Television Beer Advertisements: Implications for Education Efforts.
Slater, Michael D.; Rouner, Donna; Domenech-Rodriguez, Melanie; Beauvais, Frederick; Murphy, Kevin; Estes, Emily
Journal of Health Education, v29 n2 p100-105 Mar-Apr 1998
Examined types of counterarguments generated by Anglo and Latino adolescents exposed to television beer ads, noting counterargument differences based on demographic and behavioral variables. Questionnaires and comments from the students indicated that without any cues, they responded with counterarguments, though counterarguments represented only 6.3% of total responses. Counterargument patterns differed by age and alcohol experimentation. (SM)
Descriptors: Adolescents, Anglo Americans, Critical Viewing, Drinking, Hispanic Americans, Secondary Education, Secondary School Students, Student Attitudes, Television Commercials, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Beer; Latinos