On college campuses, alcohol abuse is a challenge particularly on football game days. From previous research, it is known that fans drink more and are more affected by excessive alcohol consumption than non-fans. This study explored age and gender issues regarding behaviors and consequences of typical game-day alcohol consumption. A self-administered paper-pencil survey, given to 497 respondents, evaluated alcohol consumption behaviors of fans "tailgating" at a college football game. A descriptive discriminant analysis was conducted with data from respondents who reported drinking (N = 352). Three discriminant variables interpreted from data suggest the following: (1) males drink more than females, but females have more adverse consequences when drinking on game days; (2) respondents ages 21-26 years drink more alcohol and are more likely to perceive that friends drink excessively versus other age groups; and (3) respondents ages 24-26 years were more aware than other groups of anti-alcohol campus campaigns, but drink more on game days, and are more likely to frequent bars and tailgating areas. A "one-size-fits-all" approach to intervention is not adequate for college campus population needs. It is important to identify target populations for tailored intervention efforts concerning outcomes of excessive drinking during game days. (Contains 2 tables and 1 figure.)