There is evidence aplenty of academics' increasing incorporation into the life and fate of their university's brand, just as it is clear that university structures and incentives generally are dependent upon increasingly competitive resource capture under tightened managerial ideologies of institutional commitment (albeit by way of innumerable…

This article analyses how one institution, the London School of Economics under Anthony Giddens's directorship, sought to occupy the "condition of publicity" that is increasingly a prerequisite for university success in "knowledge-society" contexts. In particular, we illustrate how the LSE has sought to develop a brand and practice that is…