The American School Counselor Association (ASCA) recently revised its ethical code for professional school counselors, the "Ethical Standards for School Counselors," in 2010. Professional school counselors have a unique challenge in counseling minors in that they provide services in an educational setting. Consequently, school counselors not only have a primary allegiance and ethical responsibilities to student clients, but also have an ethical responsibility to advocate for students with significant others such as parents/guardians, the school, and community. Additionally, school counselors have responsibilities to self, colleagues, and the profession to act in an ethical manner. Changing societal and professional issues require future ethical code revisions to meet the needs of contemporary counselors. This article describes the more than forty new standards and other significant changes on a section-by-section basis.