Courses in product design are offered within the United Kingdom at the University of Brighton and the University of Sussex and in both cases are run within engineering departments alongside traditional engineering courses. This paper outlines some of the intrinsic pedagogic practices that are employed by these, and other, design courses. It highlights why creativity is a central tenet within these courses, which has underpinned the successful bid by the universities to jointly become the UK Centre of Excellence in Teaching and Learning in Creativity (CETL in C), and why, in particular, creativity is a key requirement in sustainable design. It supposes why these practices might, and should, offer a suitable role model for more traditional engineering courses. (Contains 1 table.)