This case study discusses the development and use of an oral performance assessment instrument intended to evaluate Filipino agents' customer service transactions with callers from the United States (US). The design and applications of the instrument were based on a longitudinal, qualitative observation of language training and customer service…

The global high-tech industry is characterized by extreme competitiveness, innovation, and widespread use of English. Consequently, Taiwanese high-tech companies require engineers that are talented in both their engineering and English abilities. In response to the lack of knowledge regarding the English skills needed by engineers in Taiwan's…

The framework of genre systems (Bazerman, 1994; Bhatia, 2004; Swales, 2004) offers an opportunity to illuminate the ways in which students enculturate into their disciplinary cultures (Berkenkotter & Huckin, 1995). To explore the ways in which genre chains are constructed through engagement in specific tasks, this study investigates two…

Email has revolutionised the way in which professionals work and companies operate, and yet has received surprisingly little scholarly attention in English for Specific Purposes and has an unexpectedly muted presence in many Business English textbooks. The dearth of research into email use in globalised business settings may be one of the factors…

The development of information and communication technologies has resulted in the emergence of new kinds of academic genres and literacies. The more recent social web applications empower learners to create online content in a collaborative way. This paper focuses on the use of wikis in the course of Effective Communication in English. It aims to…

In this paper I use two case studies to show how corpus linguistics can be used to help in the teaching of business English. Senior managers in global companies often find themselves having to do their job in a foreign language. Given that language is one of the key tools of management, the senior managers are normally very keen to develop a…

The purpose of this research is to identify and interpret statistically significant lexicogrammatical items that are used in on-site spoken communication in the international construction industry, initially through comparisons with reference corpora of everyday spoken and business language. Several data sources, including audio and video…

This article describes the design and implementation of a business proposal module for final-year science students at a tertiary institution in Hong Kong. It is argued that in the needs analysis process, the present situation analysis (PSA), that is, personal information about the learners and factors which may affect their learning, is just as if…

This paper discusses the "John Swales Conference Corpus" (JSCC), which contains the lectures and discussion sessions from an applied linguistics conference held in 2006 at the University of Michigan. This corpus constitutes a useful resource in that it provides insights into the language of a narrowly defined academic community. Moreover, it spans…

A student's emerging genre mastery is a complex process which involves learning not only relevant discoursal forms, but also a wide range of specialist knowledge frames. Recent research suggests that these knowledge frames are acquired during the development of a student's disciplinary identity. Although disciplinary identity clearly contributes…

Among Swales' (1996) list of occluded academic genres, retention-promotion-tenure (RPT) evaluations have been little studied. These evaluative reports, however, can inform EAP researchers, teachers, and students about ways that writers both follow and transgress discourse conventions to fulfill various purposes through an institutional text.…

The interaction between learner characteristics, including learners' histories and goals of learning, and learners' analysis and production of target genres remains a topic of continuing interest in the genre-based literacy framework. This case study documented an L2 graduate student's individualized engagement with genre in both her reading and…

With the continuing globalisation of markets and internationalisation of trade, professionals from a wide range of organisations, from large multinational corporations to small to medium size enterprises, are increasingly coming together to do business in the international workplace, particularly in meetings. Such international events usually…

This paper gives a detailed description of the needs analysis (NA) stage in the development of a set of English language intensive courses at a large Japanese industrial firm. The case study highlights the NA practices of using multiple sources and multiple methods in the data gathering stage and uses triangulation in order to validate results.…

Target language competence of EFL teachers is an important aspect of EFL teaching and teacher expertise, and a case of ESP which is often not acknowledged as such. This paper presents a target language needs analysis for EFL teachers, carried out in Slovenia between 2003 and 2005. A survey of the literature shows that such studies are rare, even…