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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ421216
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0013-8274
All Toothpastes Are Equal (=Best): William Lutz's "Doublespeak" (Resources and Reviews).
Hasselriis, Peter
English Journal, v80 n2 p91-92 Feb 1991
Reviews William Lutz's book "Doublespeak: From 'Revenue Enhancement' to 'Terminal Living'--How Government, Business, Advertisers, and Others Use Language to Deceive You." (KEH)
Descriptors: Advertising, Book Reviews, Communication (Thought Transfer), Government (Administrative Body), Language Role, Language Usage, Persuasive Discourse
Publication Type: Journal Articles; Book/Product Reviews
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Doublespeak; Rhetorical Strategies