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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ271016
Record Type: CIJE
Publication Date: 1982-Dec
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Myths of Madison Avenue.
Burmester, David
English Journal, v71 n8 p73-75 Dec 1982
Suggests that mass media advertisers are responsible for the creation of our modern mythologies. (JL)
Descriptors: Advertising, Cultural Background, Cultural Context, Cultural Influences, Mass Media Effects, Mythology
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A