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Peer reviewed Peer reviewed
ERIC Number: EJ332828
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Language of Advertising vs. Standard English.
Wyckham, Robert G.
English Journal, v75 n4 p57-58 Apr 1986
Discusses syntactic and stylistic errors in the language of advertising and the reason for these linguistic irregularities. Suggests ways of dealing with the problem. (EL)
Descriptors: Advertising, Error Analysis (Language), Language Patterns, Language Usage, North American English, Persuasive Discourse, Semantics, Syntax
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A