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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ316625
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Sweet Smell of Success: Is It All in the Name?
Harrison, Ellen
English Journal, v74 n4 p38-40 Apr 1985
Explains that guiding students to identify connotations of names chosen for fragrances can have a two-fold purpose: first, students may become more discriminating consumers; second, they may experience the sheer joy of language play, which produces a genuine and continuing interest in the operation of language. (EL)
Descriptors: Advertising, Consumer Education, English Instruction, Language Usage, Language Variation, Secondary Education, Writing Skills
Publication Type: Journal Articles; Guides - Classroom - Teacher; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A